Now, this is potentially quite a controversial subject in our Industry but it's something that directly relates to this site and what we do here... In my experience (having done both, full time & freelance with and without partners), I've found there are advantages and disadvantages to both. The main reason I set up this site in the first place was because I didn't feel that to be a great creative you 'had' to be in a team, but I think it helps to know that there are other people in the same situation you can work with, whether you choose to commit to a marriage or like some, choose to travel a road of creative infidelity (all aboveboard of course!). I'm not saying that you should work entirely alone either, the best work is rarely down to a single person, creative or otherwise and it's a lot harder work.
We could hark back to the days of Mr. Bernbach and the origins of 'the team', but we won't, if you have a vague interest in Advertising or have watched, dare I say it, Mad Men, you will more than likely know what I'm talking about.
I have recently read through the latest copy of the Creative Circle 'Magazine' not an annual. Interestingly, they have taken a different view, pledging to be "a lot more inspiring than printing a list of results" and instead chosen to 'Inspire not Congratulate'. A slogan first used by D&AD in 1987 and readopted for all intents and purposes by Creative Circle for 2012. This is the first edition and to be honest, I'm intrigued. There's a number of interesting articles, interviews and topics with some of the creative greats, of course it's got the award winners in the back.
Fortunately for you guys, I've been in touch with the team behind the awards (thanks Johnny) and they've sent me a copy of a feature by Matt Keon (Founder & ECD of 18 Feet & Rising) that address the same topic as above, I guess as a sneak preview if you like...
...And if you do like it, go buy it, at a cost just shy of £13 it's a bit of a bargain and that includes delivery. You can't go wrong!
Here's where you can buy it http://www.creativecircle.co.uk/#magazine
(Click for the PDF)